Post by account_disabled on Feb 19, 2024 8:44:27 GMT
One of the methods to measure the effectiveness of advertising is "search lift." This article provides a detailed explanation of the term, how it differs from "brand lift," and what to do after the measurement.If you want to know more about Search Lift or are considering a Search Lift survey, please refer to it.At Nile, we provide basic knowledge about ``named search'' free of charge to those who want to increase contact with users who are interested in our products and services, so please feel free to download it below.
Named search optimization cheat sheet” download formtable of phone number list contentsWhat is Searchlift?Two purposes for measuring search liftThree ways to measure search liftIt is important to determine what measures search lift should be taken after measurement.Let’s use the search lift survey as a trigger for your next move.What is Searchlift?Search lift is an indicator that shows how much the number of searches for a target keyword has increased due to ad distribution.We use a "search lift study" to determine how many searches users increase after coming into contact with advertisements for your company's products and services, in other words, how much of an impact they have.Also, measuring the effectiveness of advertising in this way is called " brand effectiveness measurement ." It evaluates the influence of advertisements on users' perceptions of products and brands. The following formula is used to measure brand effectiveness.[Search lift calculation formula]Number of searches after implementing the measure.
Number of searches before implementing the measureUsing this formula, check how much the number of searches for the target keyword has increased before and after the ad was distributed. For example, if the number of searches after implementation exceeds the number before implementation, it is considered that ``the advertisement had a positive impact.''In this way, by knowing the results of effectiveness measurement, you can decide whether you need to adjust or improve your ads.Difference with brand liftIn addition to search lift, there is a method called " brand lift survey " to measure brand effectiveness. Brand lift is an indicator that shows changes in brand awareness and purchase intent.For example, we measure how aware internet users are of the target brand after viewing the advertisement, and whether awareness of the target brand has improved through the advertisement.Brand lift and search lift mainly measure different items.As an example, let's take a look at the search lift survey and brand lift survey items for ``Yahoo! Ads'' below.
Named search optimization cheat sheet” download formtable of phone number list contentsWhat is Searchlift?Two purposes for measuring search liftThree ways to measure search liftIt is important to determine what measures search lift should be taken after measurement.Let’s use the search lift survey as a trigger for your next move.What is Searchlift?Search lift is an indicator that shows how much the number of searches for a target keyword has increased due to ad distribution.We use a "search lift study" to determine how many searches users increase after coming into contact with advertisements for your company's products and services, in other words, how much of an impact they have.Also, measuring the effectiveness of advertising in this way is called " brand effectiveness measurement ." It evaluates the influence of advertisements on users' perceptions of products and brands. The following formula is used to measure brand effectiveness.[Search lift calculation formula]Number of searches after implementing the measure.
Number of searches before implementing the measureUsing this formula, check how much the number of searches for the target keyword has increased before and after the ad was distributed. For example, if the number of searches after implementation exceeds the number before implementation, it is considered that ``the advertisement had a positive impact.''In this way, by knowing the results of effectiveness measurement, you can decide whether you need to adjust or improve your ads.Difference with brand liftIn addition to search lift, there is a method called " brand lift survey " to measure brand effectiveness. Brand lift is an indicator that shows changes in brand awareness and purchase intent.For example, we measure how aware internet users are of the target brand after viewing the advertisement, and whether awareness of the target brand has improved through the advertisement.Brand lift and search lift mainly measure different items.As an example, let's take a look at the search lift survey and brand lift survey items for ``Yahoo! Ads'' below.